Victoria's Secret: what is the brand, product reviews, interesting facts

What woman does not dream of getting Victoria's Secret lingerie as a gift? This brand has been recognized as the best brand of lingerie. A lot has been done to get that fame. However, a few years ago, the Victoria's Secret brand could not hold its position. Why? What is different about the products of this company, how did it gain popularity?

History of the Victoria's Secret brand

If there is no product of the right quality and design on the market - it is necessary to create it. This is exactly what Roy Raymond did when he wanted to give his wife a quality and beautiful lingerie, but could not find the right one in the store. He opened several Victorian-era stores with red velvet couches. Customers also chose products from catalogs and ordered by mail order. However, the business was on the verge of bankruptcy. Leslie Wexner, the owner of L Brands Holding, considered Victoria's Secret lingerie to be unique and bought the company from its founder.

What has changed:

• Leslie Wexner designed the stores in the style of 19th century England. The catalogs began to indicate that the headquarters are located in London, although, it was not.
• Lingerie was no longer stacked on shelves in the stores, but was put on mannequins.
• There appeared seasonal collections and exclusive models of underwear.
• The range of goods expanded. The brand began to produce pajamas, swimwear, cosmetics, etc.
• In 1992 the first line of perfumes appeared.

It was a significant change. They led to an increase in sales to such an extent that Victoria's Secret became the leading brand of the holding.

The main products of underwear are panties and bras in a set. They come in different designs: sporty and luxurious, lace or cotton, open or classic. Panties and bras are also sold separately. Victoria's Secret sleepwear with straps, negligee, mini-coats made of the softest fabrics and lace are nice for your body and very romantic.

Interesting facts about Victoria's Secret

Remarkable facts about the company Victoria's Secret:

• In 1986, this brand's underwear became the best-selling lingerie brand in the United States.
• In 1995 there was Victoria's Secret lingerie show with famous supermodels. Thanks to the luxurious show the brand started talking about the world. Victoria's Secret was recognized as the best underwear brand. Such shows began to be held annually.
• Since 1998, for the spectacularity of the show Victoria's Secret girls models began to wear wings, like butterflies and birds. That is why they started to be called Victoria's Secret Angels.
• Very Sexy Fantasy Bra lingerie is decorated with precious stones: diamonds, rubies and emeralds, so it is the most expensive in the world. The first set was shown by Claudia Schiffer. The most expensive lingerie cost $15 million and entered the Guinness Book of Records.

Victoria's Secret is exquisite, but not everyday lingerie. Over time, women began to buy more comfortable lingerie made of natural fabrics. In 2016, the number of online viewers of Victoria's Secret shows dropped from 12 million to 3 million. The brand began to be condemned for not conforming to modern trends. Only girls with ideal figure parameters participated in the shows, while plus-size models became popular in the world. The brand did not cooperate with transgender models, for which it faced a barrage of criticism. However, the owner of Victoria's Secret went to the trouble to adjust to the new fashion trends. Whether this will help to return to its former popularity, time will tell.